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London Wasn't Ready: Big Betty Partners Named Best Newcomer at iGB L!VE

When the doors of ExCeL London closed on this year’s iGB L!VE, they shut on four electric days that drew more than 15,000 operators, affiliates, tech innovators, and game studios from every corner of the iGaming world — the show’s largest crowd on record. In the middle of that buzz, at glittering Stand G24, Big Betty Partners mixed sharp deals with trademark sparkle and walked away crowned Best Newcomer at the 2025 iGB Affiliate Awards.

A show of record-breaking scale

iGB L!VE has always promised to connect the ecosystem, but its first London edition levelled up:

• 22,000 sqm of innovation on the show floor
• 30+ keynote & panel sessions ranging from tech to safer gambling
• A packed London iGaming Week programme that spilled into city-wide meet-ups and after-hours mixers

That scale mattered. It created the perfect arena for forging trust-based partnerships — and for newcomers bold enough to shine, a chance to prove they belong at the industry’s top table.

The gold-standard Big Betty experience

Stand G24 became an unofficial clubhouse for friends old and new. Over countless handshakes (and more than a few signature cocktails), visitors:

• Claimed London-exclusive merch — a limited run.
• Tested their nerve in The Gold Bar Game, snatching prizes through a heartbeat-timed challenge.
• Locked in custom deals, flexible commission models, and smarter traffic strategies with our team of conversion pros.

And if you followed our Instagram during the event, you already know — the atmosphere was electric.

The vibe? Think high-class hustle with a wink: Big Ben outside, Big Betty inside.

Headline news: Best Newcomer — and heartfelt thanks

Winning Best Newcomer at the iGB Affiliate Awards is more than a trophy; it’s recognition from industry peers that our data-driven approach, transparent terms, and unapologetically bold brand are delivering real value.

Flexible Commission Options That Make You More Money

We owe this win to:

• Our partners, whose traffic keeps proving that smart collaboration pays.
• The iGB L!VE organisers, for building a platform where new voices can rise.
• The Big Betty crew, whose around-the-clock hustle turned an idea into an award-winning program in under a year.

Expect us to double down. Today’s newcomer is tomorrow’s pacesetter — and we’re just getting started.

A word from Bohdan, Head of Affiliates

“Events like iGB L!VE are where relationships turn into results. Meeting partners face-to-face, swapping ideas over coffee (or something stronger), and feeling that collective ambition — that’s the foundation of every productive collaboration.

Networking isn’t optional; it’s oxygen. It sharpens strategies, strengthens teams, and shows the industry we’re here to grow together. Big Betty Partners is scaling fast, and the respect we’ve received in London confirms we’re on the right track. Thank you to everyone who made this week unforgettable — see you at the next stop.”

What’s next?

Missed us in London? Big Betty Partners is already charting a bigger, bolder presence for SBC Summit in Lisbon. Expect fresh merch, fresh games, and fresh ways to turn quality traffic into gold-standard revenue.

Follow the journey on Instagram @bigbetty.partners for behind-the-scenes highlights, partner spotlights, and the countdown to our next live adventure.

London, you were smashing. On to the next hustle — with a brand-new trophy in the carry-on.