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Big Betty Partners at SiGMA: How to Stand Out Among 1,000+ Booths and Own the Expo Floor

SiGMA has grown into one of the most powerful hubs in global iGaming — a place where more than 30,000 delegates, over 1,000 exhibitors, and hundreds of speakers gather under one roof. With so much competition, even the strongest brands are searching for SiGMA booth ideas that actually work, not just look flashy.

When the floor is packed with SiGMA exhibition stand concepts from every corner of the industry, the core challenge becomes obvious: how to stand out at SiGMA in a crowd of 1,000+ booths and avoid becoming background noise. Here, design alone won't save you — what matters is strategy, clarity, and innovative conference booth engagement strategies that make partners stop, stay, and remember.

So how do companies make themselves visible in this cherry-packed arena? And how do partners instantly recognize your message among a thousand look-alikes?

We explore these questions in an exclusive interview featuring Big Betty Partners at SiGMA, where Alexandra, Event Manager, breaks down a sharp, experience-driven roadmap for owning the conference floor.

Five tips for partners who want to present themselves at summits and conferences — and how to stand out among 1000 booths

1. Define your core concept clearly.
   Before thinking about the stand, activities, or giveaways, formulate one main idea you want to communicate. A clear message works better than any decoration because it sets the tone for the entire brand experience. This is the basis of every effective Big Betty Partners event strategy.
2. Your design must not only be beautiful but also recognizable.
   Your style should be readable from afar: minimum noise, maximum recognition. Ideally, people should identify you by a single color, shape, or characteristic element — the essence of strong SiGMA booth design and event booth design strategies applied in practice.
3. Communication begins before the event.
   Announce your presence, activities, interactions, and your team in advance. Even before arriving at the event, people should understand why they should visit you and what they will get out of it. This is how you build high-intent reach and master how to get noticed by partners at events.
4. Plan your space for comfortable communication.
   Comfortable zones, the ability to sit, and — if needed — some privacy. The main goal is to foster meaningful conversations and strengthen cooperation. Good planning is a must for any affiliate conference booth or iGaming conference booth.
5. Prepare early and intentionally.
   Booking the stand area, technical requirements, logistics, merchandise, interactions, and staffing — everything must be aligned early. The fewer surprises during the event, the more energy remains for practical work with partners. These are essential tips for a successful conference booth, and the first steps in your event booth planning checklist.

How is the integration concept and creative idea created? — creative booth concepts for conferences

A creative idea is always born spontaneously: inspiration can come from anything and anytime — from details noticed during conferences to insights that appear during our internal meetings.

We always work as a team, especially together with the Head of Brand, discussing direction, identifying visual and conceptual anchors, and forming a concept that best reflects our style and the goals of our participation in the event.

Which organizational blocks do you work through? — event booth project management

It is essential to choose a location with good visibility and high traffic and to design a stand concept that is both creative and comfortable so meetings run smoothly and — when needed — more privately.

Then we work through the visual and functional components with the contractor, approve materials and structural elements, and consider all technical requirements so that the stand becomes not only a place for meetings but a place for an intense experience.

This entire process represents professional trade show booth management.

What are the criteria for choosing a location? — How to attract partners at conferences

There can be numerous indicators. But first, we look at who from our industry plans to attend the event.

The audience is the main criterion. We choose events with a high concentration of the audience that is relevant to us and valuable for collaboration. This is the foundation of any SiGMA exhibition stand success and the answer to how to stand out at SiGMA.

Alexandra's short checklist for partners — event booth planning checklist:

• Evaluate the scale of the conference
• Analyze the audience
• Evaluate the event's reputation
• Create a global idea that will later break into technical blocks
• Define the communication line that will accompany the event
• Prepare comfortable conditions for networking
• Plan all technical details thoroughly

How long does it take to prepare for an event? — How booths are built at SiGMA

Preparation usually takes 4–6 months, and the larger the event, the more critical it is to start as early as possible.

But in reality, it all begins at the moment of rebooking — about a year before the event — because even when selecting the area, you are already thinking about how to use it properly and which zones you can place there.

Then I create a preliminary stand plan and, in parallel, review the organizers' technical requirements to understand all limitations and opportunities.

After that, we move to concept and creative development, forming the visual idea and functional zoning.

Together with the contractor, we then detail the design and technical documentation and approve materials and construction.

Once the design is approved, production begins: printing, manufacturing elements, branded details, and creative integrations. We arrange logistics, order services, and prepare merchandise — this completes the full booth logistics and installation.

After all materials are delivered, we move to the final stage — on-site installation, checking technical connections, decorating, and setting up interactions.

Only when everything works perfectly and looks as intended is the stand officially ready. This whole cycle represents trade show booth setup and teardown.

What are the preparation nuances? — behind the scenes Big Betty event team

The nuances always concern technical details, safety, and organizational processes: reviewing all organizer and venue requirements, coordinating technical plans, overhead structures, and ordering all necessary services.

It is essential to anticipate risks — from delays to timing changes — and have ready-made solutions.

This is the real behind the scenes at SiGMA that ensures flawless execution.

How can partners find you? — How to get noticed by partners at events

We always try to attract partners' attention even before the event, through social media and personal communication.

We announce details, interactions, merchandise, and the team early so everyone knows where to come.

And on-site, we create an experience people want to share: delicious cocktails, cool branded merchandise for conferences, and thoughtful activities make the stand a point of attraction.

At this moment, a kind of word-of-mouth begins — people bring others, and the atmosphere makes partners want to return.

This is also the result of firm conference booth staffing and coordination, as well as well-planned interactive trade show booth ideas.

The "Yes, This Is It!" moment — how to create a memorable conference booth

The "Yes, This Is It!" moment happens when everything comes together into a clear picture: the stand works exactly as planned, partners actively approach, interactions and merchandise evoke genuine emotions, and the atmosphere becomes a comfortable, pleasant place for communication.

Another clear indicator is when visitors bring others saying: "You need to see this."

At that moment, it becomes evident that the concept landed, the atmosphere supports the brand, and the experience we created is truly memorable — exactly what every affiliate conference booth aims to achieve.

Your Next Big Partnership Starts Here: meet Big Betty Partners at iGB Affiliate

Standing out at large-scale industry events isn't about louder visuals or bigger giveaways — it's about strategy, consistency, and experience. The strongest booths grow from clear messaging, a recognizable design, and thoughtful planning, anchored in real event manager insights from Big Betty.

What truly works is a mix of smart logistics, confident storytelling, and genuine human connection. This is precisely how Big Betty Partners builds booths that partners remember long after the expo doors close.

In iGaming, attention is a currency — and the brands that lead are the ones that invest in bold concepts, seamless operations, and creative booth ideas for iGaming conferences.

Add thoughtful mechanics like gamification at conference booths, and you create immersive booth experiences that turn visitors into conversations and conversations into deals. That's the foundation of a strong Big Betty Partners conference presence, and the approach we're taking into our iGB Affiliate 2026 booth.

If you want to get ahead of the competition, learn how to prepare for the iGB Affiliate conference, secure your visibility, and build genuine connections. Now's the moment.

Join us, step into the spotlight, and meet Big Betty Partners at iGB Affiliate — your next big partnership may start with one conversation.

It's time to book a meeting at iGB Affiliate 2026 and claim your place among the industry leaders.