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SiGMA 2025 Recap by Big Betty

Rome turned into the epicenter of the iGaming universe as more than 30,000 delegates filled the halls of Fiera Roma, joined by over 1,000 partners and exhibitorsand 500 top-tier speakersacross four dynamic stages.

The exhibition floor — the largest in SiGMA's history — was bursting with innovation: from deep dives into AI, blockchainto discussions on player engagement.The air was electric with opportunities — startup pitch battles, non-stop networking, and conversations that could shape the industry's next big wave.

Beyond business, SiGMA's heart shone just as bright — the SiGMA Foundation raised an impressive €193,800 during two award evenings, funding projects that bring lasting change to communities around the world. It wasn't just about deals and data — it was about people, passion, and purpose.

Lauranne Urban, Chief Marketing Officer at SiGMA Group, shared:

"We're incredibly proud that SiGMA Central Europe 2025 became our biggest and most ambitious event yet. Managing eight halls, four stages, and 30,000 attendees was no small feat, but our team delivered a seamless experience for everyone — from logistics to hospitality.

Seeing thousands of connections made, hundreds of companies showcased, and our Foundation raising nearly €200,000 for charity reminded us why SiGMA is more than a summit — it's a global movement built on collaboration and impact."

And as Lauranne notes, the journey is just getting started.

"Our vision for 2026 is to take SiGMA global through the SiGMA World Tour — eight summits spanning every central continent, uniting the iGaming, tech, blockchain, and affiliate communities under one powerful banner. From Dubai to São Paulo, Manila to Rome, each destination will spark new collaborations, open fresh markets, and strengthen our shared ecosystem.

Beyond events, our mission expands through four pillars — SiGMA Events, SiGMA Play, Ikigai Ventures, and the SiGMA Foundation — each driving innovation, connectivity, and change. 2026 is about keeping the momentum strong, amplifying our global footprint, and shaping the future of iGaming together."

Of course, the Big Betty team couldn't miss an event this grand — oh yes, we were at SiGMA 2025, and it was absolutely incredible!

Between new partnerships, bright conversations, and a few well-deserved cocktails, we soaked in every moment of this vibrant summit. But that's just the beginning — let's dive into our favorite highlights and stories from the floor.

SiGMA Partnerships: Where Big Deals Begin

Well, darling, this year's SiGMA highlights 2025 weren't just about bright lights and glossy booths — they were about results that matter. Big Betty Partners came in style and left with the books full.

Over four electric days, our team met with more than 100 partners — catching up with long-time allies and shaking hands with brand-new faces. Between panels, parties, and coffee breaks, we discussed partnership strategies in iGaming that are already shaping growth in the next quarter.

We didn't just network — we built momentum. Each chat, each smile, each deal brought fresh energy into the world of affiliate programs iGaming, proving that real business still happens face-to-face.

As Bogdan, Head of Affiliates at Big Betty Partners, shares his impressions and insights:

"SiGMA, like other large-scale conferences, is first and foremost about real networking. It's a format that allows us to discuss every detail of cooperation with partners, listen to their needs, and feel their expectations in person. Let's be honest — it's much harder to achieve that online. And of course, conferences are also the perfect place to 'catch those who never reply,'" Bogdan jokes.

Another essential element of such events is the exchange of experience. Conferences give us the chance to see how competitors present themselves, what innovations they introduce, and what topics they highlight. It helps us look at the industry from a broader perspective — to analyze its direction, both in detail and as a whole.

Our marketing is performing exceptionally well. Thanks to a well-thought-out strategy, new partners are starting to recognize, remember, and know who we are.

Conversations with partners also bring valuable insights. For example, we're seeing increased interest in alternative traffic sources — and conferences are precisely the right place to discuss these opportunities in depth.

And, as I like to say, "new connections through old connections have always been part of every conference." We've already mapped out our conference calendar for 2026 and started planning major activities for our partners and guests."

Because when Big Betty Partners shows up, we don't just attend — we connect, close, and celebrate. After all, every lasting partnership starts with a handshake, a wink, and a little Big Betty charm.

SiGMA Europe 2025: Big Betty's Gold Bar, Bold Cocktails & Business That Shines

Big Betty Partners once again proved that we set the tone at every conference — bold, creative, and impossible to miss. At SiGMA Europe 2025, our stand became the heart of the action, packed with meetings, laughter, and deals in the making.

Alexandra, Event Manager at Big Betty Partners, shares her impressions of SiGMA Rome and her outlook for the future.

"The main challenge this year was definitely adapting to an entirely new venue. The SiGMA Rome location came with new halls, new logistics, and a lot of unknowns compared to Malta — but I have to say, it was absolutely worth it. You can clearly see how SiGMA is growing and evolving, and we're proud to be growing alongside it.

Our biggest goal on the organizational side was to create a stand that felt truly comfortable and welcoming for our valued partners — and, of course, to surprise everyone with our creative activities and signature Big Betty merch. Judging by the feedback and the atmosphere around the booth, we nailed it!

The stand drew a lot of attention, which helped us connect with many new faces and potential partners. Looking ahead to next year and into 2026, our primary focus will be on elevating partner experience even further - combining premium comfort with bold, creative, and unique concepts that make every Big Betty appearance unforgettable."

Over three days, our affiliate managers hosted more than 100 partner meetings, with every table busy and the bar always alive. Guests came not just for business, but for the experience — to chat, unwind, and feel that signature Big Betty warmth everyone talks about.

The Gold Bar Game stole the spotlight when one sharp-handed guest pulled the bar in just 7 seconds, setting a new record and sparking cheers all around. Our other activities kept the energy rolling — fun, spontaneous moments that gave everyone a break from back-to-back meetings and brought that spark of pure excitement, like unwrapping a surprise gift.

And of course, visitors couldn't leave without our exclusive Italy-inspired merch and gifts, designed especially for our partners — stylish keepsakes with a touch of Big Betty charm.

Wanna feel the vibe yourself?
Watch our SiGMA Europe 2025 video and step into the world of Big Betty.

Beyond SiGMA — Always Open for New Partnerships

Missed us at SiGMA Europe 2025, darling? Don't sweat it — the show may be over, but the deals are still on the table. Big Betty Partners is all about long-term connections, and if you didn't get a chance to meet us in Rome, now's your moment to make it happen.

We're still closing new partnerships, launching fresh campaigns, and tailoring exclusive deals for those ready to play big. Visit our website to connect with your manager and discuss the details of your future partnership.

We're already gearing up for our next big stop — iGB Affiliate 2026, taking place on January 20-21 at Fira Barcelona Gran Via, Hall 8. It's the only dedicated iGaming affiliate event, bringing together top minds, bold brands, and game-changing deals — right in the heart of Barcelona.

Don't wait for the crowd — book your meeting slot with the Big Betty Partners team today.