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2025 in Review and the Road to 2026: Growth, Trust, and Strategic Focus

2025 is coming to a close — and this is the perfect moment to take stock, set sharper goals, and look ahead with confidence. For Big Betty Partners, this year wasn't about playing it safe. It was about growth with intent, decisions backed by data, and partnerships built to last.

Over the past twelve months, we've turned momentum into measurable results. Strong performance across key metrics. Industry recognition that confirmed we're moving in the right direction. A visible presence at significant events, the launch of our signature merch, and — most importantly — partners who stayed, scaled, and succeeded with us.

This review breaks down what really mattered in 2025 — and why it sets the tone for an even bigger 2026.

Betty Affiliate Partners in Numbers: Growth You Can Measure

2025 was a year where momentum turned into structure — and structure turned into scale. For Betty affiliate partners, partnership wasn't a slogan; it was a system built on numbers, movement, and real outcomes.

We showed up in force. In 2025, Big Betty Partners participated in five key industry conferences, reinforcing our presence within the global iGaming affiliate network. In 2026, we raise the stakes further, planning visibility at seven major events — because growth follows presence, and presence creates opportunity.

That approach delivered results. We achieved a 20% increase in new partners, marking clear growth year over year. Behind that number sits real work: over 500 meetings with existing and new partners, spanning working calls, in-person meetings, conference dinners, and closed-door business events. Many of these conversations turned into signed agreements, expanding our pipeline of exclusive iGaming affiliate deals.

From a traffic perspective, affiliate traffic in 2025 was diverse and adaptive. We continued to scale proven iGaming traffic sources, including SEO & Content Marketing, PPC, Facebook-driven social campaigns, Influence Marketing, Email Marketing, and Media Buying — one of the best traffic sources for iGaming in terms of consistency and volume.

At the same time, we actively tested Telegram and WhatsApp traffic, while remaining open to additional sources on partner request. This flexibility directly strengthened affiliate marketing performance in 2025.

Our commercial side evolved just as fast. The marketing portfolio expanded from five to seven brands, unlocking more high-converting iGaming offers, including competitive CPA iGaming offers 2025 and long-term RevShare iGaming deals tailored to different traffic models.

What mattered most, however, were the outcomes. 2025 delivered multiple partner success stories, reinforced by steady positive partner feedback. Partners scaled, optimized, and stayed — because their success is our core KPI.

And yes — throughout 2025, we gifted partners and conference guests with over 1,300 pieces of exclusive Big Betty merch. The number speaks for itself.

iGB L!VE Betty Best Newcomer: Industry Recognition That Sets the Pace

Winning the Betty Best Newcomer award at the iGB L!VE awards was one of the defining moments of 2025 for Big Betty Partners — and not just a shiny trophy for the shelf. Presented during iGB L!VE, this award recognizes companies that don't simply enter the market, but actively reshape it through performance, vision, and execution.

In a year where competition at the iGaming awards 2025 reached new intensity, being named Best Newcomer sent a clear signal: Big Betty Partners is scaling fast, playing smart, and earning trust where it matters most. This recognition reflects consistent growth, strong partner results, and a strategy built for long-term leadership — not quick wins.

For us, this milestone is more than a title. Industry recognition in iGaming validates our direction and sharpens our ambition. We didn't come to watch the game. We came to change it — and 2025 made that crystal clear.

On the Ground Where the Industry Moves: Events, Presence, and the Power of Being Seen

In 2025, visibility wasn't optional — it was strategic. Big Betty Partners showed up where real business happens, across the top iGaming conferences, with one clear message: we're not observers, we're market shapers.

Our year started strong at iGB Affiliate, setting the tone for what iGB Affiliate 2025 would look like for us — confident, structured, and partner-focused. From there, we took the stage at the Conversion Club Conference, where conversations went beyond traffic and deals to long-term strategy and scale.

London followed. iGB L!VE wasn't just another stop — iGB L!VE London became a statement moment. Big Betty Partners at iGB L!VE meant a full-scale presence, high meeting density, and a stand that made it clear: not every brand can afford to play at this level — financially, in execution, or reputationally.

The momentum continued at SBC Summit (SBC Summit), where Big Betty Partners at SBC Summit reinforced our position as a serious, long-term player with a scalable vision. We closed the year at SiGMA Central Europe, rounding out our iGaming events 2025 calendar with the same consistency we bring to our partnerships.

Across every location, one detail kept drawing attention: our iGaming exclusive merch. Purpose-built, limited, and unmistakably Big Betty. Not giveaways — conversation starters. Conference merch iGaming isn't branding fluff; it's a signal of confidence, investment, and intent.

Being present with a stand isn't easy. It requires scale, planning, and belief in your product. In 2025, Big Betty Partners proved we have all three — and we're just getting started.

Media Partnerships That Strengthened Our Voice in 2025

We're grateful to the media partners who supported Big Betty Partners throughout 2025 and helped build meaningful iGaming media partnerships rooted in trust and expertise. Collaborating with strong, independent voices allowed us to share real insights, practical experience, and an honest perspective on how the market is evolving. These affiliate media collaborations didn't just amplify our message — they challenged it, refined it, and ultimately strengthened it.

This year, we went live with Holy Traffic, joined an on-floor livestream with YOSA during SiGMA Central Europe 2025 in Rome, and produced in-depth video content with Casino Guru News. Each collaboration highlighted a different side of the industry — and this is only a small part of our media activity in 2025.

Looking Ahead: Big Bets, Clear Direction, and the Road to 2026

As 2025 draws to a close, Big Betty Partners doesn't slow down — we recalibrate. This year's results give us confidence, but the focus is already on the future. Big Betty Partners 2026 is about scale with discipline, visibility with purpose, and compound growth.

New Partnerships and Market Momentum

In 2026, our priority is clear: more substantial alignment with partners who think long-term. We're doubling down on new affiliate partnerships in 2026, expanding deal depth, and reinforcing our position as a brand that partners choose not for hype, but for results. This next phase is about an expanding affiliate network built on trust, performance, and flexibility — the core pillars of our 2026 growth strategy.

Where We'll Meet the Market

Presence matters, and next year we decide where the industry moves. Our calendar is built around the top industry hotspots to connect, outlined in Big Betty Partners in 2026: Top Industry Hotspots to Connect. Expect to see us across leading global conferences, continuing direct conversations, and setting the tone for iGaming affiliate trends 2026. And yes — new merch is coming. Sharper, bolder, and designed to make a statement before anyone speaks.

Awards We're Aiming For

Recognition follows consistency. In 2026, we're formally submitting Big Betty Partners for major industry honors, including IGAMING AFFILIATE AWARDS, SiGMA Central Europe Awards, AffPapa iGaming Awards, Global Gaming Awards, AffHub CPA Voice 2025, International Gaming Awards 2026, European iGaming Awards, Casino Guru Awards, Affiliate Leaders Awards 2025, SBC Awards 2025, and Conversion Club Awards.

This isn't about collecting trophies — it's about validating execution at scale.

Portfolio Expansion: What's Next

Finally, we're preparing to introduce new iGaming brands to our portfolio. One of them is intentionally different: an easy-to-start iGaming brand built on a user-friendly iGaming platform, optimized for fast onboarding and smooth conversion. This expansion unlocks new iGaming affiliate offers designed to lower entry barriers without compromising LTV.

This is the Big Betty Partners roadmap — focused, ambitious, and ready to move. 2026 isn't a promise. It's a plan.

Prepared for What's Next? Join Big Betty Partners

2026 is already taking shape — and the most brilliant move is to get in early. Now is the moment to become an iGaming affiliate partner who doesn't just react to market shifts but benefits from them first.

When you join the iGaming affiliate program Big Betty Partners, you step into a system built for scale, transparency, and performance. This is a high-paying iGaming affiliate program designed for partners who value clear terms, strong brands, and real growth — not empty promises. Recognized by the market and partners alike as one of the best iGaming affiliate programs 2025, Big Betty Partners continues to raise the bar.

Looking ahead to 2026, we're strengthening our role as a reliable iGaming affiliate partner and expanding a trusted affiliate network that rewards commitment and results.

Get in now — secure your winning position before the next chapter begins.

Here's to a Bigger, Bolder 2026

As the year comes to a close, we want to say thank you for the trust, ambition, and momentum we've built together. 2025 proved that innovative partnerships and clear direction make all the difference.

Here's to a bold New Year, stronger deals, sharper moves, and results that speak for themselves. Let's raise the bar in 2026 — together. Cheers to what's next 🥂