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Trust That Performs: How the Head of Affiliates Big Betty Partners Builds Strong Partnerships

An interview with Bogdan, Head of Affiliates at Big Betty Partners

The industry often frames iGaming affiliate marketing in terms of numbers: traffic, conversion rates, and revenue models. But behind every stable result stands something less visible and far more fragile — trust. That's precisely what this affiliate marketing interview is about.

At Big Betty Partners, trust is not a buzzword. It's an operating principle. And few people inside the company understand this better than Bogdan, Head of Affiliates, who grew into his role from within the team and now leads the partnership strategy behind one of the strongest examples of iGaming affiliate growth in the market.

In this interview, Bogdan talks openly about his professional path, how the team works with Big Betty Partners affiliates, what really matters when starting a collaboration, and why transparency consistently outperforms noise. His perspective offers a grounded look at fundamental affiliate growth strategies — without buzzwords or inflated promises.

If you want to understand how a modern affiliate program thinks about growth, partner filtering, and building long-term value, this breakdown of how Big Betty Partners operates is worth reading to the end.

"Strong partnerships don't start with big words. They start with clear terms, honest numbers, and the willingness to meet halfway."

— Bogdan, Head of Affiliates, Big Betty Partners

You are now Head of Affiliates at Big Betty Partners. Did you join the company directly in this role, or did you grow into it?

Bogdan:

I grew into this role inside the company. It wasn't an overnight jump — it was a process driven by consistency, curiosity, and focus. This Head of Affiliates interview reflects that journey. From day one, I took an active role in building, maintaining, and scaling partnerships. That experience, combined with persistence and a clear understanding of our partners' needs, naturally led me to this position.

Big Betty gives people room to grow, but growth doesn't happen automatically. You need drive, discipline, and the ability to take responsibility — and the company genuinely supports that.

Before Big Betty, did you have experience working with affiliate programs?

Bogdan:
I had experience working with affiliate networks before, but an affiliate program is an entirely different environment. Networks and programs operate on different logic, priorities, and depth of involvement.

In that sense, I came to Big Betty almost from zero — but with a strong interest and a real hunger to learn. What made the difference was the internal support: training, access to knowledge, and constant interaction with experienced colleagues. Big Betty doesn't just give you tools; it teaches you how to use them properly.

How do you build communication and the right atmosphere with partners?

Bogdan:
We are highly partner-oriented. That's not a slogan — it's how we work every day within our iGaming affiliate program. Our goal is to make communication comfortable, direct, and productive across all iGaming partnerships.

If there's a moment where a compromise is needed, we're usually the first to take a step forward. We listen, we adapt, and we look for solutions that work for both sides — whether it's CPA and RevShare or custom deal structures. A long-term affiliate partnership is impossible without flexibility, and we understand that.

What steps does a partner go through to start working with Big Betty Partners?

Bogdan:
The process is straightforward and transparent.

First, a partner registers on our website. Within 24 hours, a manager contacts them personally. After that, the partner receives access to their account, and we move into direct communication.

At this stage, we discuss traffic sources, goals, and expectations. Based on that, we negotiate an individual deal that fits the partner's needs and traffic type. No templates, no generic offers — only terms that make sense in practice.

Do you ever refuse partnerships? If yes, under what conditions?

Bogdan:
Yes, that happens. We don't work with flood traffic, scam practices, or sources that don't fit our GEO strategy. Quality always comes first.

Sometimes partners expect upfront payments without any real data to back up their traffic. If our tools clearly show that there is no actual volume or value, we won't move forward. It's not about being strict — it's about being honest and protecting both sides from unrealistic expectations.

What offers can new partners expect from the very beginning?

Bogdan:
New partners start with a +5% RevShare bonus, which is our way of supporting them at the early stage and setting the tone for an iGB Affiliate 2026 special offer.

In addition, ahead of the event, we're introducing an exclusive affiliate offer for iGB Affiliate: partners who connect with us on-site receive +10% on CPA and RevShare models for six months.

This incentive applies only to partnerships initiated during the event and activated with the IGB-10% promo code.

We believe strong starts matter — and we back that belief with real conditions, not empty promises.

What makes the relationship between Big Betty Partners and affiliates truly trust-based?

Bogdan:
Let's be honest — money matters. When a partner is happy with the results, and we're pleased with the cooperation, the relationship naturally stays strong.

But beyond that, it's about constant communication, individual offers, and transparency. We don't disappear after onboarding. We stay involved, adjust terms as needed, and build conditions that evolve alongside the partner's growth.

We don't build trust once — we maintain it continuously.

If you had to explain Big Betty Partners to a new affiliate in 30 seconds, what would you say?

Bogdan:
Big Betty Partners offers transparent, mutually beneficial cooperation with some of the strongest conditions in our market segment. We work directly, think long-term, and focus on results that last. Just solid partnerships that perform.

What does a partner get in practice when working with Big Betty Partners — from traffic and offers to tracking and payouts?

Bogdan:
At the core, partners get a transparent and predictable working model. We accept all primary, proven traffic sources — SEO, paid traffic, social campaigns, influencer and email marketing, and media buying. If a partner brings an alternative source with solid data behind it, we're open to discussing and testing it individually.

When it comes to offers, flexibility is key. Partners can work with RevShare, CPA, or hybrid models, depending on their strategy and traffic type. RevShare can reach 60%, CPA can exceed €600 per player, and hybrid deals combine upfront payouts with lifetime revenue. To support new partners, we also offer an additional +5% RevShare for the first three months.

Performance tracking is fully transparent. Partners access real-time statistics, lifetime cookies, and a user-friendly affiliate dashboard that clearly shows how results take shape.

Payouts are straightforward and reliable. We pay monthly, support both bank transfers and crypto, don't carry over negative balances, and follow clear payout deadlines. This stability allows partners to focus on scaling without worrying about the basics.

Considering the details, what does a partner actually get when working with Big Betty Partners?

Bogdan:
At its core, a partner gets a predictable and transparent working environment. We accept all primary, proven traffic sources — SEO, paid media, social campaigns, influencer marketing, and email — and we're open to testing alternative channels when there's data and a clear hypothesis behind them.

On the commercial side, we don't lock partners into one model. Depending on the traffic and goals, we offer RevShare, CPA, or hybrid setups. The key point here is flexibility: we adjust terms to the partner, not the other way around.

Performance tracking is fully transparent. Partners track performance in real time, understand revenue mechanics, and use stable tracking with lifetime cookies. As for payouts — they're regular, on time, and without negative balance carryover. That consistency is what allows partners to scale without second-guessing the platform.

What makes your monetization approach comfortable for both new and experienced affiliates?

Bogdan:
We don't believe in one-size-fits-all deals. Some partners prefer long-term RevShare, others focus on CPA, and many combine both. Our job is to help them choose the model that matches their traffic and growth plans.

For new partners, we add an extra RevShare boost at the start to support early momentum and show our commitment from day one.

How do partners stay in control of their results?

Bogdan:
Control comes from transparency. A transparent affiliate partnership starts with access: partners can see real-time statistics, receive clear reporting, and communicate directly with their manager. When something needs clarification or adjustment, we discuss it openly.

We don't hide behind dashboards. With reliable tracking, data becomes a working tool for teams involved in media buying iGaming — it helps partners make informed decisions instead of guessing or digging through noise.

How would you describe the payment process at Big Betty Partners?

Bogdan:
Simple and reliable. Partners can choose between bank transfers and crypto, payouts are processed monthly, and the rules don't change mid-game: no negative balance carryover, no surprises. When timely payments build trust, everything else becomes easier.

What kind of support can partners expect beyond the technical side?

Bogdan:
Real involvement. Managers stay in touch almost around the clock, help with optimization, and support scaling decisions. We treat partnerships as ongoing projects, not closed deals.

If something can be improved, tested, or fixed, we work on it together.

How do you approach testing new or alternative traffic sources?

Bogdan:
Testing is always structured. Usually, we start with a small, measurable volume to see how the channel performs. Before launch, we ask for previous stats to understand expectations and benchmarks.

This way, both sides know what success looks like before severe scaling begins.

Looking ahead: what strategic goals are you and the team focusing on for 2026?

Bogdan:
Our focus is on scaling alternative traffic sources and expanding into new markets. We already have strong positions in Europe and operate across more than twenty regions, but growth for us means controlled expansion with partners who think long-term.

How would you describe Big Betty's brand philosophy — and why does it resonate with partners?

Bogdan:
Big Betty is bold, confident, and straightforward. That energy is present in our branding, our events, and our offers. Partners appreciate consistency — when the brand voice matches the actual working experience.

What you see is what you get.

Top 3 trends shaping the affiliate market

Bogdan:

1. 1. Shift toward alternative traffic sources
2. 2. Growth of regulated markets
3. 3. Increasing influence of AI on products and affiliate operations

Those who adapt early will lead the next phase of the market.

Which GEOs are the most valuable today?

Bogdan:
We see the most substantial long-term value in Tier-1 markets. Quality, regulation, and sustainability matter more than short-term spikes.

One sentence to convince a partner to choose Big Betty Partners?

Bogdan:
Transparent terms, firm support, fresh products, stable conversion, and on-time payouts — that combination speaks for itself.

What This Means for Partners

Big Betty Partners positions itself as a platform built for affiliates who value structure, clarity, and long-term results over short-term noise. Throughout this interview, one idea stays consistent: partnerships work best when expectations are clear on both sides and backed by real operational discipline.

For partners, this means access to a predictable setup from day one. Big Betty works with proven traffic sources, offers flexible monetization models, and adapts deal structures to real traffic performance rather than forcing affiliates into fixed frameworks. Transparency runs through every layer of cooperation — from real-time tracking and lifetime cookies to clear revenue mechanics and stable payout schedules.

Equally important is the human side of the partnership. Dedicated managers stay involved beyond onboarding, help with optimization, and support scaling decisions as traffic grows. Testing new or alternative sources follows a structured approach, so partners understand benchmarks and success criteria before committing resources.

Strategically, Big Betty focuses on sustainable growth: expanding regulated markets, scaling alternative traffic sources, and integrating modern technologies into both products and affiliate operations. This makes the program especially relevant for partners targeting Tier-1 markets and planning for long-term profitability.

Big Betty Partners offers affiliates a working environment where transparency, support, and consistency create room to scale with confidence.

Strong partnerships begin with transparency and end with consistent results. Register today and see how Big Betty Partners works when trust comes first.