Big Betty at iGB L!VE 2026: Where Partnerships Get Real

Every industry has that one event people simply don't skip. For the affiliate world, iGB L!VE is one of them.

Each year, thousands of affiliates, operators, technology providers, media companies, and service vendors gather under one roof to discuss what's next for the industry. New products are introduced, market trends take shape, and partnerships that begin over coffee often grow into long-term business relationships. More than anything, iGB L!VE is where the affiliate community meets in person to exchange ideas, compare strategies, and move business forward.

For many attendees, the value of iGB L!VE goes far beyond the exhibition floor. Bella Edwards, Sales Account Manager at iGB Affiliate Events, attended her first iGaming conference this year and says the experience exceeded every expectation.

“One of the standout highlights for me was the Big Betty Partners stand. The level of creativity, detail, and execution was exceptional. Stepping onto the stand felt like being transported into an elegant 1920s speakeasy, with every element carefully designed to create an immersive experience. It perfectly reflected the strength of the Big Betty brand and its position within the iGaming industry.”

Bella also highlighted that one of the biggest strengths of iGB L!VE is the opportunity to finally meet partners in person after months of emails and video calls. Alongside the exhibition itself, she pointed to the networking events as one of the most valuable parts of the week, creating space for conversations, new introductions, and stronger business relationships across the industry.

For Big Betty Partners, London became much more than another stop on the conference calendar. It was two packed days of meetings, conversations, interviews, and partner activities that reflected exactly what we're building — an affiliate program focused on long-term relationships, strong products, and people who know that good business starts with trust.

Why Conferences Still Matter

Affiliate marketing moves fast. Campaigns launch within hours, statistics update in real time, and most conversations begin in Telegram or Slack. Yet some things haven't changed. The strongest partnerships are still built face-to-face.

Industry events offer something that online communication simply can't replace. Affiliates can meet account managers in person, discuss custom deal structures, exchange experiences with other media buyers, discover new traffic opportunities, and resolve questions that would otherwise take weeks of back-and-forth messages. For affiliate programs, conferences are equally valuable. They provide direct feedback from partners, help identify market trends earlier, and create space for conversations that rarely happen during scheduled online calls.

There's another side to conferences that often gets overlooked. They're also about community. Between business meetings, visitors catch up with longtime partners, reconnect with familiar faces, meet new people through old contacts, and enjoy the atmosphere that defines the affiliate industry.

Business first.

Good company second.

A great conference delivers both.

Two Days That Kept the Big Betty Booth Busy

Our stand stayed active from the moment the exhibition doors opened until the final conversations wrapped up on the second day.

Existing partners stopped by to discuss campaign performance, upcoming launches, and future opportunities. New affiliates visited to explore our brands, commission models, and the technology behind Big Betty Partners. Some meetings lasted ten minutes. Others stretched far beyond the original schedule because good conversations tend to do exactly that.

Visitors to the stand: 3130

Partner meetings: 57

Exclusive merchandise distributed: 500

Behind every number was a real conversation. Some focused on scaling traffic. Others explored new GEOs, acquisition strategies, or commission structures. Many were simply about putting faces to names after months of working together online.

That's one advantage no video call has managed to replace.

Business Doesn't Have to Be Boring

Let's face it, darling.

No one flies across Europe just to collect another brochure.

A memorable stand should give visitors a reason to stop, stay, and come back later.

Throughout iGB L!VE, our cocktail bar became one of those places where scheduled meetings naturally turned into longer conversations. Partners could take a short break between appointments, continue discussions in a more relaxed setting, or simply enjoy the atmosphere with the Big Betty team.

Our Stop Time Challenge added a little friendly competition to the exhibition floor. Visitors tested their timing skills, challenged colleagues, and, in true affiliate fashion, immediately tried to beat the previous record.

The biggest attention grabber, however, was our exclusive collaboration with INFLATA. Together, we prepared limited-edition merchandise available only during iGB L!VE. It quickly became one of the most requested items at the stand and found its way into suitcases heading to every corner of the affiliate world.

Because if you're taking something home from Big Betty, it might as well be worth keeping.

Beyond the Booth

Conferences don't end at the exhibition stand.

Some of the most valuable conversations happen with industry media, where companies share ideas, discuss market trends, and contribute to the wider affiliate community.

During iGB L!VE, our team recorded interviews with several leading media platforms, including ACE Alliance, EVMedia, and AffPapa. We discussed affiliate marketing trends, partnership development, traffic diversification, and the direction we see the industry taking over the coming months.

Events like these create opportunities not only to showcase your business but also to participate in conversations that shape the affiliate market as a whole.

We asked Bohdan, Head of Affiliates at Big Betty Partners, to share his thoughts on the event.

iGB L!VE is one of those conferences where every conversation has the potential to become something bigger.

We met with long-term partners, introduced Big Betty to many new affiliates, exchanged ideas with media and industry colleagues, and discussed plans that are already becoming new projects.

The exhibition floor is important, but it's the conversations happening around it that create the biggest value. That's why we'll always make time for events like this.

The Next Stop Is Already Waiting

If London wasn't on your schedule this time, don't worry. The conference season is far from over.

The next opportunity to meet the Big Betty team will come during SBC Summit, where we'll once again be ready for new conversations, fresh partnerships, and plenty of opportunities to grow together.

And on September 29, we'll be hosting an exclusive private affiliate party for our partners. Expect great company, relaxed networking, and an evening designed for the people who keep this industry moving forward.

If you'll be attending SBC Summit, make sure to add Big Betty Partners to your calendar. The best partnerships rarely begin with a contract. They usually begin with a handshake. We'll be waiting for yours, darling.