Big Betty, the vintage pin-up persona of Big Betty Partners

About Big Betty
Partners

Big Betty Partners is an iGaming affiliate program founded in 2021.
We work with a marketing portfolio of 9 brands and with affiliates in 20+ regions, with strong positions in Europe.

The voice behind the program

Big Betty is the program's persona — the voice behind our shows, our events and every conversation with partners. Vintage pinup fire brought to every affiliate deal.

Betty Show is our own campaign format for partners.
Each season runs like a TV show: partners earn points or tickets for FTDs, and the prizes are handed out in a live finale.

Season 1, Big Deal Show, was built around a TV-shopping concept. Season 2, Betty's Wish Wheel, puts a prize wheel at the centre of the finale.

See the current season

Where to meet us

You'll find us across the conference calendar — SiGMA, SBC Summit, iGB L!VE, iGB Affiliate, Conversion Club and SEARCH. Meetings with the team can be booked in advance.

Event Calendar

How we
communicate

Every partner has a dedicated affiliate manager, who gets in touch within 24 hours of sign-up. We keep it simple: clear terms, real numbers and a direct line to the team. For news on promos, shows and events, follow our official social media pages.