Big Betty Wins Marketing of the Year at AffPapa iGaming Awards
22.05.2026 | 3 min
On May 20 at Real Casino de Madrid, the official AffPapa iGaming Awards 2026 ceremony brought together some of the industry's strongest names. During the evening, AffPapa iGaming Awards announced the winners across multiple categories, and Big Betty Partners proudly secured the Marketing of the Year 2026 award.
For the Big Betty team, this recognition reflects years of consistent work, strong communication with partners, and a marketing approach that continues to push the industry forward. Big Betty continues building a full-scale affiliate ecosystem where every campaign, event activity, and partner interaction works toward one goal — delivering performance and building long-term partnerships.
A Marketing System Built Around Visibility and Partner Communication
Big Betty has developed a recognizable presence across the iGaming industry through a combination of creative campaigns, conference activations, media exposure, and continuous communication with partners.
From large-scale conference appearances to signature activities like the Gold Bar, show-driven concepts, interactive stand experiences, and live networking events, the team focuses on creating marketing that people genuinely remember. Alongside that visibility, the affiliate team maintains close relationships with partners, helping them scale traffic through access to a marketing portfolio that includes 8 high-converting brands.
This consistent communication and strong market presence allow Big Betty to remain one of the most recognizable affiliate programs in the industry. The company continues to invest in campaigns that combine entertainment, media, and performance marketing into a single, structured system.
Big Deal Show Becomes One of the Standout Campaigns of the Year
One of the biggest examples of Big Betty's creative direction this year is the Big Deal Show campaign, running until June 1.
The campaign combines gamification, entertainment elements, and simple mechanics inside a large-scale promotional concept inspired by the atmosphere of iconic 60s television shows. The visual style, communication tone, and interactive approach helped the campaign quickly stand out across the affiliate space.
Big Betty's marketing strategy focuses on building experiences that keep partners engaged while creating strong media attention around every launch. Big Deal Show became one of those campaigns that immediately captured the market's attention and reinforced Big Betty's signature style.
And the show keeps rolling, darling.
On June 5, Big Betty returns to the screen with the next stage of Big Deal Show, bringing even more surprises to the industry. The team is preparing one of the brightest releases of the summer season, and partners already know one thing — when Betty enters the stage, the market pays attention.
Valeriia, Head of Brand Marketing at Big Betty Partners, comments on the award:
"Our marketing, affiliate teams, and communications always work proactively. We focus on bringing fresh ideas into the iGaming industry and creating solutions that genuinely resonate with partners.
This approach allows us to strengthen our market positions and continuously grow our presence.
Right now, Big Betty has nominations in 11 categories, and yesterday our team proudly secured the 2026 Marketing of the Year award. I'm incredibly proud of our teams and grateful to every partner for their trust and collaboration."
Valeriia
Head of Brand Marketing, Big Betty Partners
Big Betty Keeps Raising the Bar
Winning Marketing of the Year 2026 became another major milestone for Big Betty Partners and a strong signal to the affiliate market that the company continues setting its own pace.
The team keeps launching new campaigns, expanding communication channels, and developing bold ideas that shape conversations across the industry. Big Betty remains focused on building a scalable affiliate system designed for long-term partner growth, strong visibility, and consistent performance.