Big Betty Is Shortlisted for the SBC Affiliate Leaders Awards 2026

What Are the SBC Affiliate Leaders Awards?

The SBC Affiliate Leaders Awards celebrate the companies, affiliate programs, marketers, and innovators shaping the future of iGaming performance marketing.

Why this award matters

• One of the industry's most recognized international award programs.
• Celebrates outstanding achievements across 20 competitive categories.
• Brings together around 400 leading affiliate and operator professionals.
• Winners are selected through a combination of industry voting and an independent judging panel.
• The awards ceremony takes place on 30 September 2026 at Lisbon's iconic MEO Arena during the SBC Summit.

Being shortlisted already places Big Betty among the industry's standout marketing teams. Winning would make this achievement even sweeter.

Five Reasons Big Betty Earned Its Place on the Shortlist

Recognition never comes from a single campaign.

It comes from consistently creating marketing that people remember, partners appreciate, and the industry talks about.

1. Big Deal Show Changed the Conversation

Big Deal Show became one of the year's most talked-about affiliate campaigns, transforming a seasonal promotion into a full entertainment experience inspired by classic television shows. Studio production, gamification, live broadcasts, and storytelling created something affiliates wanted to follow — not simply join.

2. Conferences That Feel Like Events

Big Betty turns every conference appearance into a complete brand experience.

Immersive stand concepts, networking events, signature activities, and memorable merchandise help the team start meaningful conversations with affiliates and build stronger connections across the industry.

The goal remains simple: make every interaction worth remembering.

3. Marketing That Helps Partners Grow

Creative ideas matter. Results matter even more.

Every campaign is built with partner growth in mind — from increasing visibility around our brands to providing affiliates with fresh promotional angles, stronger engagement, and new opportunities to scale their traffic.

Good marketing attracts attention.

Great marketing creates better business for everyone involved.

4. Partners Always Come First

The strongest affiliate programs are built on relationships.

Big Betty invests heavily in ongoing communication, fast support, conference meetings, educational content, and marketing resources that help partners move faster and make smarter decisions.

Growing together has never been a slogan. It's how we work.

5. We Keep Raising the Bar

One successful campaign doesn't define Big Betty.

Continuous innovation does.

Every launch, every activation, and every new idea builds on the last one. The ambition is always the same: create affiliate marketing that people remember long after the campaign ends.

And yes, darling…

We're only getting started.

"This shortlist belongs to every team behind Big Betty. Marketing, affiliate management, design, communications — all work toward one goal: creating experiences that partners genuinely enjoy and remember.

Conferences have become our stage, campaigns have become our signature, and even our merchandise is designed to leave an impression long after the event ends.

Being shortlisted for the SBC Affiliate Leaders Awards is an incredible milestone, but we're far from finished.

Our team is already preparing two major surprises for both existing and future partners. I can't reveal the details just yet — but trust me, you'll want to see what's coming next."

Valeriia

Head of Brand Marketing, Big Betty Partners

Thank You for Being Part of Big Betty

Every campaign, every conference, every partnership, and every nomination starts with the same people — our partners.

Thank you for your trust, your support, and for helping Big Betty grow into one of the industry's most recognizable affiliate programs.

If you're not part of Big Betty yet, now is a great time to join us.

Become our partner today and be among the first to discover the two major projects we're preparing next.

Stay tuned, darling. The biggest headlines are still ahead.