Big Betty Secures 4 Award Shortlists Across Major iGaming Events

iGaming News Awards — Affiliate Program of the Year

The year opened with Big Betty earning a nomination at one of the key igaming awards 2026 — the iGaming News Awards, where the program competes in the Affiliate Program of the Year category.

This award focuses on how affiliate programs perform across multiple dimensions: infrastructure, partner experience, conversion efficiency, and long-term results. The shortlist includes programs that demonstrate stability and scalability in real traffic conditions.

Big Betty's nomination reflects several core elements:

• A structured affiliate program model designed for scale
• Performance-driven funnels across multiple traffic types
• Stable conversion metrics maintained over time
• Retention-focused mechanics supporting long-term revenue

The iGaming News Awards shortlist positions Big Betty among programs shaping current industry standards.

Voting remains open until September. Your vote matters — vote for the best!

SBC Awards 2026 — Marketing Campaign of the Year

The SBC Awards 2026 shortlisted Big Betty for Marketing Campaign of the Year, adding further recognition.

The SBC Awards Europe shortlist highlights companies delivering consistent marketing execution across channels and touchpoints. This category focuses on how campaigns are structured, deployed, and measured in practice.

Big Betty's nomination reflects a clear marketing approach:

• Campaigns built around structured funnels
• Consistent messaging across digital and offline channels
• Event activations designed for direct partner engagement

At major industry events, including the SBC Awards in Barcelona, Big Betty builds setups that drive interaction and real deal-making. The team aligns booths, activations, and communication flows with partner needs and ongoing business discussions.

Key performance indicators observed across campaigns include:

• Strong Click-to-Deposit performance
• High Registration-to-Deposit ratios
• Stable results across different traffic sources
• Flexible payout models adapted to partner strategies

Big Betty delivers execution at the level the SBC Lisbon Awards 2026 expect, where the industry measures campaign effectiveness through real outcomes.

AffPapa iGaming Awards — Dual Nomination

At the Affpapa igaming awards, Big Betty is nominated in two categories:

• Marketing of the Year
• Affiliate Management of the Year

Within the broader European igaming awards ecosystem, this combination reflects how acquisition and partner management operate within a single system.

The Marketing of the Year nomination highlights:

• Campaign structures built around positioning and clarity
• Consistent brand presence across events and media
• Engagement formats designed for sustained interaction

Measured outcomes include:

• 350-500 booth visitors per day at major events
• +128% growth in partner activity
• High levels of direct engagement during activations

The Affiliate Management of the Year nomination reflects how the partner ecosystem is maintained and developed:

• +130% growth in active partners
• Retention levels exceeding 85%
• Extended partner lifecycle
• Increased LTV supported by tailored funnels

These results demonstrate how marketing execution and affiliate management function within a unified structure.

Voting for the AffPapa awards is open until May 4. Support us today!

G GATE Awards — Recognition Across Multiple Categories

The G GATE AWARDS nomination completes the picture, with Big Betty shortlisted in four categories:

• iGaming Advertiser of the Year
• Breakthrough of the Year
• PR Campaign of the Year
• Marketing Star of the Year

Each category highlights a specific aspect of the program, from growth metrics to campaign execution and strategic direction.

The nomination reflects:

Growth and scale

• +128% partner growth
• 30%+ Click-to-Deposit in key markets
• Expansion of the marketing portfolio to 8 brands

Marketing and PR

• Campaigns structured as full engagement systems
• Consistent presence across media and industry events
• Strong alignment between communication and performance

Affiliate program infrastructure

• Dedicated partner support
• Flexible cooperation models (CPA, RevShare, Hybrid)
• Real-time analytics and transparent reporting

This set of nominations reflects how different parts of the program operate within one ecosystem, where performance, engagement, and partner experience are interconnected.
Voting for the G GATE Awards awards is open until May 20. Vote for Betty!

Big Deal Show — Built Into the Way Partners Work

Alongside award recognition, Big Betty introduced a new campaign layer this March — the Big Deal Show.

The format extends partner activity within the existing affiliate program structure. Standard cooperation models remain unchanged, while each FTD generated during the campaign contributes to an additional reward system.

Partners accumulate Betty Points over the campaign period and later exchange them for rewards. The mechanics follow the same logic partners already operate within — traffic flows, conversion processes, and performance tracking stay consistent.

The campaign links daily partner activity to an additional level of engagement while keeping revenue unchanged.

The Big Deal Show is active for a limited time.
Join the campaign, generate FTDs, and earn rewards.

What These Nominations Reflect

Across the iGaming Awards 2026, SBC Awards Europe, and the Affpapa iGaming Awards, a consistent pattern becomes visible.

The nominations reflect:

• Stable operational structure within the affiliate program
• Consistent campaign execution across multiple channels
• Measurable growth in partner activity and revenue
• Long-term partner relationships supported by structured processes

Discussions about the SBC Awards 2026 winners place Big Betty alongside programs demonstrating strong, consistent market performance.

For partners, this type of recognition provides additional context when assessing program reliability, scalability, and long-term potential.

Final Note

Recognition across multiple awards reflects the market's evaluation of consistent performance over time. These nominations are built on the work done in partnership — from traffic generation to campaign execution and long-term cooperation.

We appreciate every partner, every collaboration, and every result achieved along the way.

Voting remains open across several platforms.

Support Big Betty in the current award rounds.
Join the affiliate program  and work within a structure designed for scale.

Only the best for the best.