Big Deal Show by Big Betty Enters the SiGMA Europe Awards 2026 Shortlist
15.05.2026 | 3 min
Big Betty Partners keeps the joint jumpin’ this summer, darling. Big Deal Show is still stealing the spotlight, and now the campaign has officially landed on the shortlist of the prestigious SiGMA Europe Awards 2026. Sharp style, smooth mechanics, big rewards, and enough attitude to light up the whole room — now that’s how Betty does business.
Big Deal Show turned a regular promo into a full-blown affiliate spectacle packed with big rewards, bold visuals, and pure outta-sight energy. The crowd is watching, the lights are on, and the show keeps rolling.
Now slip us five and back Big Betty with your vote, pals. Keep it big.
About the SiGMA Europe Awards 2026
The SiGMA Europe Awards 2026 will take place on May 27 at Casino Maltese in Valletta, Malta. The ceremony gathers leading companies, teams, and projects shaping the future of the iGaming industry.
The event combines a gala evening, networking opportunities, live entertainment, and fundraising initiatives supported by the SiGMA Foundation. The awards recognize projects that create impact through innovation, marketing, and audience engagement.
This year, Big Betty Partners earned a place among the SiGMA Europe Awards 2026 finalists thanks to a campaign that brought the true spirit of showmanship back to affiliate marketing — and that campaign is Big Deal Show.
What Is Big Deal Show
Big Deal Show is a one-of-a-kind seasonal promo campaign created for affiliates of Big Betty Partners. It became the first project in the affiliate market to combine a large-scale reward system, show-style mechanics, competitive performance, and entertainment-driven engagement into a single promo ecosystem.
Big Betty Partners became the first affiliate program to launch a campaign in this format, setting a new benchmark for how modern affiliate promos can look, feel, and perform.
Participants collect Betty Points by generating FTDs and completing campaign activity during the promo period. From June 5 to June 10, affiliates can exchange their Betty Points for prizes from the official reward pool.
The campaign combines competition, entertainment, and affiliate performance into a single scalable setup. Affiliates continue earning their monthly commission while unlocking additional rewards through the show mechanics.
The final stage of the promo is already underway. Less than a month remains before the curtain drops.
Lights, Camera, Big Deal
Big Betty recently released a new promo video dedicated to Big Deal Show. The video captures the main spirit of the campaign: ambition, rewards, and pure affiliate adrenaline.
“This summer, don't miss the biggest show in the affiliate world.”
Check out the video too, darling.
Valeria, Head of Brand Marketing at Big Betty Partners, commented on the shortlist nomination:
"Big Betty is an ecosystem, and every shortlist we enter confirms that direction. The Big Deal Show became one of the key affiliate market events this summer because people immediately connected with the idea. We built a campaign that feels alive, dynamic, and rewarding from day one."
Valeria
Head of Brand Marketing, Big Betty Partners
Vote for Big Betty
Big Deal Show is still rolling, the prizes are getting closer, and now the campaign is competing for another major win.
Your support means a lot to the Big Betty Partners team. We know you value what we build, and trust us, pals — we value every affiliate who grows together with us.
Now it is time to turn that support into results. Vote for Big Betty Partners at the SiGMA Europe Awards 2026, and let’s make this shortlist count together.
Follow the Big Deal Show updates on our official channels.
Keep it big, pals.