Big Deal Show Is Shortlisted at the SiGMA World Awards.
Vote by October 26

21.10.2026 | 3 min
Valeria
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Big Deal Show Is Shortlisted at the SiGMA World Awards. Vote by October 26

Big Deal Show, the first season of Betty Show, is shortlisted for Best Marketing Campaign 2026 at the SiGMA World Awards. Meanwhile, season two, Betty’s Wish Wheel, is already under way.

Betty values the support of her partners and friends. Vote for Big Deal Show by October 26 — get in on season two, Betty’s Wish Wheel.

The First Season Made Quite an Entrance

Betty Show is our own show for partners, and its first season, Big Deal Show, gave Betty a teleshopping studio to run. Partners earned Betty Points for each FTD and exchanged them for prizes from a catalog of 100+ items, presented live on YouTube on June 5, 2026.

Give Betty Your Vote by October 26

Voting closes on October 26, 2026. Here’s how to support Big Deal Show:

  1. Open the SiGMA World Awards voting form and enter your first name, surname, email, and company.
  2. Under Best Marketing Campaign 2026, select “Big Deal Show by Big betty Partners” — that’s exactly how it appears in the form.
  3. Submit your vote. You can leave the other categories blank.

The result combines public votes with the judges’ assessment. We’d love yours to be among them.

"Our team put a lot of thought into the format and just as much care into bringing it to life. Seeing it make industry awards shortlists tells us that work is getting noticed. It’s good to see the industry following Betty’s lead. Thank you to everyone who took part, tuned in, and continues to support us."

Valeria Frolova

Head of Brand Marketing at Big Betty Partners

Betty’s Wish Wheel Is Already Turning

Betty didn’t wait for an awards invitation to start season two. Betty’s Wish Wheel is under way, with partners collecting Betty Tickets for FTDs until December 1, 2026. The wheel takes center stage on December 4, during the live show on Big Betty’s YouTube channel.

Want in? Register as a Big Betty Partners affiliate and confirm participation with your manager. Already a partner? Just give your manager the word. Participation terms apply to Tier 1 GEOs.

Join Betty’s Wish Wheel and check the details.

Next Stop: Rome

The SiGMA World Awards ceremony takes place in Rome on November 2, 2026, and Betty will be in town too. Meet us at SiGMA World, November 2–5, Fiera Roma, Stand H3-3050.

See you in Rome, dears — and thank you for backing Betty.

F.A.Q.

  • What is Big Deal Show shortlisted for?

    Big Deal Show, the first season of Betty Show, is shortlisted for Best Marketing Campaign 2026 at the SiGMA World Awards.

  • How do I vote for Big Deal Show?

    Open the SiGMA World Awards voting form, enter your first name, surname, email, and company, then select “Big Deal Show by Big betty Partners” under Best Marketing Campaign 2026. Voting closes on October 26, 2026.

  • How do I join Betty’s Wish Wheel?

    Register as a Big Betty Partners affiliate and confirm participation with your manager. Already a partner? Give your manager the word. Partners collect Betty Tickets for FTDs until December 1, 2026. Participation terms apply to Tier 1 GEOs. Join Betty’s Wish Wheel and check the details.

  • Where can I meet Big Betty at SiGMA World?

    The SiGMA World Awards ceremony is in Rome on November 2, 2026. Meet the team at SiGMA World, November 2–5, Fiera Roma, Stand H3-3050.