Big Betty Nominated for 4 G GATE AWARDS - and She Didn't Come to Play

The G GATE AWARDS brings together top iGaming brands, affiliate programs, and industry leaders, highlighting the companies shaping market direction today. Winners are selected based on performance, innovation, and real impact across the ecosystem - the kind you can measure and scale.

Location: Tbilisi, Georgia

Dates: June 26-27

Here's where Betty made the shortlist:

• iGaming Advertiser of the Year - for visibility, presence, and brand power that actually converts
• Breakthrough of the Year - for growth that moves numbers, not just narratives
• PR Campaign of the Year - for turning campaigns into full-scale experiences
• Marketing Star of the Year - for leadership that ties it all together

Each nomination speaks to a different layer of the system Betty is building - performance, scale, brand, and execution.

If you know the game, you already get it.

And now it's in your hands too - vote for Betty, support us, and be part of the momentum shaping what comes next.

iGaming Advertiser of the Year

Global presence across media, interviews, live streams, participation in trendbooks, annual forecasts, and a booth that you simply cannot walk past.

Big Betty doesn't whisper in the market - she shows up loud, clear, and fully "in formation".

Over the past year, the brand has secured extensive coverage across industry media, where the program has been repeatedly recognized as a reliable affiliate partner. Bohdan, Head of the affiliate department, is regularly invited to live streams, provides expert commentary to media outlets, and shares annual forecasts on the development of affiliate marketing. The program is also present at key iGaming industry events: SiGMA, SBC Summit, iGB L!VE, and iGB Affiliate. This level of exposure builds recognition where it matters most - among operators, affiliates, and decision-makers.

Then come the events. Custom-built booths, interactive zones, and a signature gold installation create a strong visual impact and drive traffic. This is combined with live negotiations, on-the-spot deal-making, and a constant flow of partners. As a result, branding is not just decoration - it is a tool that converts attention into real business outcomes.

Breakthrough of the Year

Growth you can measure. Scale you can operate.

Numbers don't flirt. They speak clearly.

Over the past year, Big Betty Partners delivered:

• Partner activity grew from 6,125 to 13,948 - nearly +128%
• Click-to-Deposit conversion exceeded 30% in key GEOs.
• Tier 1 traffic share reached 65%
• Custom deals now make up 15%+ of the portfolio
• Brand portfolio expanded from 5 to 8 brands

This is what happens when performance, product, and partner experience run in one system.

The model goes beyond classic affiliate mechanics and functions as a connected ecosystem - traffic, engagement, and monetization move together in a single loop.

PR Campaign of the Year

Big Betty launched a large-scale promotional campaign.

Big Deal Show is a performance-driven promo campaign built around FTD volume, where partners keep their standard commissions and additionally earn Betty Points throughout the campaign. The mechanism is simple: the same traffic, the same conversion logic - with an additional reward layer tied to performance.

How the system works:

• Standard payouts remain (CPA / RevShare / Hybrid)
• Each FTD generates Betty Points
• PPC / SEO = 2 points, other channels = 1 point
• Point accumulation: March 10 - June 1
• June 5 - live announcement of the prize pool
• Afterwards - reward redemption via account managers

The prize pool includes 100+ rewards, accessible depending on the number of points collected. The structure is simple: generate volume - build balance - choose rewards.

The format adds a clear incentive to standard affiliate activity, combining traffic, conversion, and rewards into a single system.

Marketing Star of the Year

Valeria - the engine behind the system

Meet Valeria, Marketing Lead at Big Betty - the one keeping the operation sharp and aligned. She runs campaigns, affiliate communications, PR, and events as one system. Messaging stays consistent, partners get fast responses, and every touchpoint follows a clear direction. A structure that keeps things sharp, moves fast, and scales without friction.

Campaigns move across channels without losing consistency, and every launch ties back to acquisition. Event activations bring in real partner deals, not just visibility. Media, content, and affiliate funnels work together, so traffic flows into conversion, not scattered clicks.

Valeria keeps the brand consistent from first touch to long-term partnership. The system stays responsive, partners stay engaged, and performance continues to grow. That's how Big Betty holds momentum and builds results that stick.

About G GATE AWARDS

The G GATE AWARDS recognize standout companies across the iGaming space - from affiliate programs to operators, covering product, marketing, and execution at scale. This is where performance meets visibility, and where the market highlights those shaping its direction. Being nominated in four categories places Big Betty in a lane defined by leadership, where growth is structured, and every move reinforces position.

Big Betty keeps building momentum without slowing down. The system expands, new brands roll out, partner infrastructure scales, and campaigns like Big Deal Show evolve into repeatable growth engines. The team maintains consistent direction and builds an affiliate ecosystem where performance remains predictable, engagement stays within the flow, and revenue compounds over time.

Your move

Vote for Big Betty. Stand with the ones who set the pace.

And if you're looking for a program that knows how to turn traffic into real scratch - you know where to look.

Join the partner program.
Step into the Big Deal Show.
Keep it big.